Emir Vatrić

#programmer

Crafting killer products & code, even on weekends. Always in beta.

About

My tech journey began at 15, tinkering with code and hacking. Despite this early passion, I initially pursued a different path, studying law at the University of Sarajevo. However, the allure of technology proved too strong to resist.

My journey hasn't been limited to tech and law. I've worn many hats along the way, including co-owning a restaurant in Sarajevo and working in a stamp house.

Fast-forward to today, and I've had the privilege of scaling applications from thousands to millions of users at Helpjuice, and, currently, I'm channeling my expertise into building and growing Juicer, while also nurturing various passion projects on the side.

When I'm not working or playing, you'll find me with my wife and son, exploring the world. We're often jetting off to new destinations, camera in hand, capturing memories and experiences.

Experience

  • 2023 — Present

    As a senior product growth developer, I've expanded beyond coding to drive strategic product development. I explore and conceptualize new features, conduct product discovery, and analyze data to inform decisions. Working closely with product, marketing, and SEO teams, I build impactful features that boost both product quality and business growth.

    • Mixpanel
    • Metabase
    • CustomerIO
    • Stripe
    • Ruby
  • 2021 — 2023

    Build and maintain critical components used to construct Juicers's frontend and backend, across the whole product. Work closely with cross-functional teams, including developers, designers, and product managers.

    • Ruby
    • Ruby On Rails
    • Tailwind
    • JavaScript
    • PostgreSQL
    • Heroku
    • Redis
  • 2020 — 2021

    At Helpjuice, I spearheaded the backend development, scaling the application from thousands to millions of users. As the primary backend developer, I optimized performance and implemented scalable solutions. I also collaborated closely with customer support, success, and sales teams, translating user needs into technical improvements.

    • Ruby
    • Ruby On Rails
    • Redis
    • JavaScript
    • PostgreSQL
    • Heroku
  • 2017 — 2020

    As an Upwork freelancer, I partnered with startup founders on diverse projects. This experience honed my adaptability, expanded my technical skills, and deepened my understanding of varied business needs across industries.

    • Ruby
    • Ruby On Rails
    • Redis
    • JavaScript
    • PostgreSQL
    • Heroku
View More on LinkedIn

Blog Posts

  • A Closer Look at Default_Scope

    Using default scope, in general, should be avoided, more often than not it will cause issues down the line, it introd...

    September 28, 2025